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Omnicol
Omnicol
Omnicol
Omnicol
Revamping the Omnicol brand for the
digital age with a flexible identity
Revamping the Omnicol brand for the digital age with a flexible identity
Revamping the Omnicol brand for the digital age with a flexible identity
Revamping the Omnicol brand for the digital age with a flexible identity
Year
Year
2023
2023
Agency
Agency
iO
iO
Services
Services
Art Direction
Art Direction
Brand Identity
Brand Identity
Brand revitalization
Brand revitalization
Brand revitalization
Omnicol is a Belgian-Dutch family-owned company specializing in products for surface preparation, leveling, bonding, finishing, and grouting for floors, walls, and facades. I was tasked with revitalizing the brand and creating a cohesive visual identity that works seamlessly across all touchpoints—both online and offline.
Omnicol is a Belgian-Dutch family-owned company specializing in products for surface preparation, leveling, bonding, finishing, and grouting for floors, walls, and facades. I was tasked with revitalizing the brand and creating a cohesive visual identity that works seamlessly across all touchpoints—both online and offline.
Omnicol is a Belgian-Dutch family-owned company specializing in products for surface preparation, leveling, bonding, finishing, and grouting for floors, walls, and facades. I was tasked with revitalizing the brand and creating a cohesive visual identity that works seamlessly across all touchpoints—both online and offline.
An identity rooted in craftmanship
An identity rooted in craftmanship
An identity rooted in craftmanship
Driven by a passion for craftsmanship, Omnicol maintains a close connection with its customers. Their products enable professionals to deliver clean, high-quality finishes. This craftsmanship comes to life is during the application of tile adhesive—when the notched trowel leaves its distinct marks in the adhesive. This pattern became the foundation for their new visual language and brandmark.
Driven by a passion for craftsmanship, Omnicol maintains a close connection with its customers. Their products enable professionals to deliver clean, high-quality finishes. This craftsmanship comes to life is during the application of tile adhesive—when the notched trowel leaves its distinct marks in the adhesive. This pattern became the foundation for their new visual language and brandmark.
Driven by a passion for craftsmanship, Omnicol maintains a close connection with its customers. Their products enable professionals to deliver clean, high-quality finishes. This craftsmanship comes to life is during the application of tile adhesive—when the notched trowel leaves its distinct marks in the adhesive. This pattern became the foundation for their new visual language and brandmark.
2025 © Bart Sleddens
2025 © Bart Sleddens
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