Feeling inspired?
Feeling inspired?
Feeling inspired?
2025 © Bart Sleddens
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KLM Cityhopper
KLM Cityhopper
KLM Cityhopper
KLM Cityhopper
Recruiting through storytelling at KLM Cityhopper
Recruiting through storytelling at KLM Cityhopper
Recruiting through storytelling at KLM Cityhopper
Recruiting through storytelling at KLM Cityhopper
Year
Year
2023
2023
Agency
Agency
iO
iO
Services
Services
Creative Direction
Creative Direction
Digital Design (UI)
Digital Design (UI)
User Experience (UX)
User Experience (UX)
Applicant journey
Applicant journey
Applicant journey
Applying for a position at KLM Cityhopper can be a complex journey. Strict rules and guidelines must be followed before you’re even eligible to apply. Due to the high volume of interest in these roles, we’ve automated a significant part of the recruitment process. As an applicant, you embark on a virtual flight — with each selection round bringing you closer to your final destination: your dream job!
Applying for a position at KLM Cityhopper can be a complex journey. Strict rules and guidelines must be followed before you’re even eligible to apply. Due to the high volume of interest in these roles, we’ve automated a significant part of the recruitment process. As an applicant, you embark on a virtual flight — with each selection round bringing you closer to your final destination: your dream job!
Applying for a position at KLM Cityhopper can be a complex journey. Strict rules and guidelines must be followed before you’re even eligible to apply. Due to the high volume of interest in these roles, we’ve automated a significant part of the recruitment process. As an applicant, you embark on a virtual flight — with each selection round bringing you closer to your final destination: your dream job!









Ready for take-off
Ready for take-off
Ready for take-off
The existing back-end was outdated and cumbersome to use. Employees had to constantly switch between different pages, tabs, and fields. In the redesigned system, we’ve smartly connected key pieces of information, making the entire applicant journey visible on a single, streamlined screen.
The existing back-end was outdated and cumbersome to use. Employees had to constantly switch between different pages, tabs, and fields. In the redesigned system, we’ve smartly connected key pieces of information, making the entire applicant journey visible on a single, streamlined screen.
The existing back-end was outdated and cumbersome to use. Employees had to constantly switch between different pages, tabs, and fields. In the redesigned system, we’ve smartly connected key pieces of information, making the entire applicant journey visible on a single, streamlined screen.








